Frankenstein -Literary Analysis Paper - 2378 Words

Knowledge The word â€Å"knowledge† was recurring many times throughout Frankenstein novel and attracted or forced the reader to find out the true definition of it. Curiously, I decided to look up the definition of knowledge from the Webster s Dictionary. It defines, â€Å"Knowledge: n. Understanding gained by actual experience; range of information; clear perception of truth; something learned and kept in the mind.† (Merriam-Webster Dictionary) I realized this word is very straightforward, but has many useful and different meanings to all of us. It is also powerful tool to determine and control the result of our judgment. â€Å"Knowledge consists in recognizing the difference between good and bad decisions†. (Knowledge Intellectual†¦show more content†¦Frankenstein was reflecting on his past when he shares his guidance of knowledge to Walton. He was thinking about his mistake and how different his life would be if he were not creating the monster. He was pas sing this helpful knowledge onto Walton, hoping that Walton would learn from his mistake or it would help Walton to understand the power of using knowledge unreasonably. Surely, Walton was able to learn from Frankenstein‘s advice and thus prevent his crew from enduring cruel death by turning back and leaving his ambition behind. â€Å"I cannot lead them unwillingly to danger, and must return.† (Shelly, Walton, in CONTINUATION, p. 161) Walton was a seeker who learned the limits of seeking. There are two sources for gaining of knowledge. One is through reading books and education, and the other through discovering from experience and practice. This theory has been proved and supported by many examples in Frankenstein Novel. From his early age, Victor Frankenstein had a desire and thirst for knowledge. Frankenstein said of his own voice, â€Å"I was capable of a more intense application, and was more deeply smitten with the thirst for knowledge.† (Shelly, Chapter 2 – paragraph 1, p 22) He was a curious boy who wanted to figure out the mysteries of creating life, and became increasingly obsessed with natural philosophy; he read book by Cornelius Agrippa, a sixteenth-century scholar of theShow MoreRelatedLanguage And Literature Courses And Ap U.s. History1281 Words   |  6 Pagesother, thus Stafford’s reason for the word â€Å"killing† (Paper 1). The free verse poem filled with enjambments, is structured with four four-lined s tanzas followed by a couplet. By analyzing the structure along with metaphors and imagery I was able to identify Strafford’s overarching idea of life’s inevitability—death. Before English 1102 I was unfamiliar with the process of a poetry explication; I struggled to find the difference between analysis and explication. In â€Å"Traveling through the Dark,† I lookedRead MoreMary Shelley and Flannery OConnor: Gothic Isolationists1724 Words   |  7 Pagesenter into its most ingenious phase. This paper will analyze the influence of Mary Shelley’s novel Frankenstein on Flannery O’Connor’s work, specifically her novel Wise Blood. Flannery O’Connor emerged as a crucial and contemporary innovator of southern gothic literature. Southern gothic literature is defined as a subgenre of gothic fiction, which originated in the United States during the 20th century. The southern gothic genre employs similar literary elements, which its â€Å"parent† genre had establishedRead MoreCritical Analysis of Mary Shelleys Frankenstein974 Words   |  4 PagesThe essay discussed in this document is Said I. Abdelwaheds The Gothic, Frankenstein and the Romanics, which was published in 1997 in An-Najaj N. J. Res. The author is the assistant professor of English literature at Gazas Al-Azhar University. These credentials are fairly impressive considering the international reputation of the university the author was working at during the time of publication. Additionally, the authors status as an assistant professor helps to imbue this work with a degreeRead MoreEssay on Structuralism as a Literary Movement2595 Words   |  11 Pages Structuralism as a literary movement first emerged in the 1960s in the field of linguistics. It expanded to other areas of studies as well by philosophers such as Louis Althusser in Marxist theory, Roland Barthes in literary studies, Jacques Lacan in psychoanalysis, Gerard Genette in narratology, and Claude Levi-Strauss in anthropology. This paper focuses on Strauss’s Structure and Dialectics, Genette’s Five Types of Transtextuality, and Barthes’s The Death of the AuthorRead MoreAliens Gender Roles : Enchaned By Cyborgs1587 Words   |  7 Pagesher children and Ripley the mother figure of Newt. Newt actually refers to ripley (ellen) as mommy for the first time. There can be absolutely no plagiarism in this. This will be submitted to Safe Assign. This paper is mostly your close reading or film scene analysis interpretation.For example evidence in a particular scene you analyze relates to Cameron s reverse gender roles in the film. You can use an outside source but it should mostly be your interpretation and citing specific filmRead More Science, Technology, and Morality as Perceived in Mary Shelleys Frankenstein1967 Words   |  8 Pages   Ã‚   In Frankenstein, Mary Shelley challenges the motives and ethical uncertainties of the scientific developments of her time. This critique has become increasingly relevant as modern scientists endeavor into previously unimagined realms of the natural world through the use of cloning and genetic engineering. Through careful analysis, we can see how the novel illustrates both the potential dangers of these exploits and the irony of the conflicts between science and creationism.   Ã‚  Ã‚  Ã‚   PriorRead MoreFrankenstein Study Guide14107 Words   |  57 PagesTHE GLENCOE LITERATURE LIBRARY Study Guide for Frankenstein by Mary Shelley i To the Teachern The Glencoe Literature Library presents full-length novels and plays bound together with shorter selections of various genres that relate by theme or topic to the main reading. Each work in the Library has a two-part Study Guide that contains a variety of resources for both you and your students. Use the Guide to plan your instruction of the work and enrich your classroom presentations. InRead MorePhilosophy Of Education, Teaching And Learning Statement1915 Words   |  8 Pagesis one of the main thing that a student will be able to recognize. It is also through literature that a student can learn about life outside a classroom and foster their own values as a person. Mary Shelly’s Frankenstein serves a perfect example for my objective as a teacher. Victor Frankenstein for want his values in order to create a monster hat went against all laws of life. As a teacher, I want students to take in consideration the different decisions that an author makes when writing. It is notRea d MoreSymbolism : Fahrenheit 451 By Ray Bradbury1144 Words   |  5 PagesSymbolism is a technique that literary adds meaning to stories through the use of objects or events portrayed to represent something else. The reason behind the use of symbolism is eluding something s meaning without sighting on the obvious. The in-depth analysis of the use of symbolism will feature in a short story-Fahrenheit 451 (Fenton). Fahrenheit 451 is a science fiction artistic work of literature that makes use of symbols in the reflection of the humanity journey revived in a dystopian societyRead MoreEducating Rita4003 Words   |  17 PagesThis paper aims at introducing Willy Russell’s work to fresh audience, especially students who are looking for reasons to acquaint themselves with English literature and teachers whose interests lie in finding materials that will help answer their students why we need such liberal education as literature. The study gives an overview analysis of the interplay between society and literature exposed in the story of Rita’s education. It also explores the possibilities of adapting the literary allusions

Obesity The United States Of America Essay - 958 Words

I have been naà ¯ve to an epidemic that has been plaguing America for quite some time now. It wasn’t talked about or taught much when I was younger. I thought that this disease was for the geriatric population. In 2012, 29.1 million Americans were diagnosed with diabetes. 8.1 million went undiagnosed. (diabetes.org) Diabetes is a dilemma and the statistics for this disease is rising steadily. Per the diabetes association there are 1.4 million of new cases of diabetes a year. Diabetes is the 7th leading cause of death in the united states of America. Diabetes is not affecting only one group of people. Diabetes.org states that 208,000 Americans under the age of 20 have been diagnosed with diabetes. In 2014 I started a new job at a call center. Prior to this occupation I had never personally, that I knew of interacted closely with anyone suffering from this disease. I had never heard of the younger population developing this illness and I certainly never heard any first-hand acc ounts on how diabetes affected the body. I discovered just how prevalent diabetes were in young adults. I watched people between the ages of 20-27 be afflicted by this disease. They had to constantly watch their diet to ensure that their blood glucose wasn’t either too high or too low. I watched a 20-year-old female be in and out of the hospital because of this disease. I hope to inform this reader of the dangers of this disease and what to do to prevent it. I have talked a lot about diabetes and I amShow MoreRelatedObesity And The United State Of America897 Words   |  4 PagesObesity in United State of America. One can imagine how obesity is taking over the world s population, so rapidly and it is obvious that the United States of America has high rates of Obesity. Obesity, also known as overweight, is a serious epidemic disease that can cause harm to the systems of the body including the heart. Obesity is the biggest threat to the United State of America s population and something urgent has to be done, otherwise our future generation is at stake. the parent ofRead MoreThe Price Of Obesity : United States Of America1421 Words   |  6 PagesRory Greene Gilbert, P#2 1/20/15 The â€Å"Price† of Obesity Welcome to the United States of America; where every citizen has the right to life, liberty, and an expanding waistline. Recent studies have shown that â€Å"1 out of every 3 Americans are considered obese or overweight†(Kelley); a major contributor for 100,000 to 400,000 weight related deaths yearly. As a cost of being one of the heaviest nations in the world, the U.S. designates around $190.2 billion dollars, or 21% of all medical spendingRead MoreReasons behind Obesity in the United States of America Essay949 Words   |  4 PagesReasons behind obesity in the United States of America United States of America is one of the most leading obese countries in the world, and the reasons are fairly understandable. We can observe that on our own. We have fast food chains on every block, where the foods are very cheap and unhealthy. Besides, we have more and more technology to make our lives easier. Hence people are getting lazier. All these factors involve weight gain in our country. People are getting fat and fatter day-by-day causingRead MoreObesity Is A Rising Epidemic Throughout The United States Of America1638 Words   |  7 PagesObesity is a rising epidemic throughout the United States of America. In many cases, people that are obese tend to develop type 2 diabetes, because the pressure of being obese affects the body’s ability to properly use insulin and control blood sugar levels. In many studies, a hypocaloric, or reduced-calorie, diet is suggested as the main solution to the obesity problem. However, throughout these studies there have been contradictio ns about the impact of dietary iron on obesity-induced insulin resistanceRead MoreObesity Today s Youth And Obesity Essay975 Words   |  4 Pagesday. Recently, there have been many documentaries about obesity in today’s youth. Children are gaining more weight and everyone thinks it is because of technology and the lack of outdoor play. That could be the reason, but it can also be something entirely different. America is known for their big meals and fattening fast food. There are fast food restaurants around every corner and it is cheap so this also contributes to the obesity rate rising. Americans are known to other countries as theRead MoreFood Policy Debates : Obesity And Advocates1075 Words   |  5 Pagesbased research information on several topics that relate to obesity. The article gives a lot of information about the battle between for fighting obesity and advocates that want Americans to make their own choices about the food they consume. This article covers a wide range of informative data from food served in schools, to the rise of industrial farming. The author is a freelance reporter that does not seem to have a bias for the obesity subject. Instead this author provides information for theRead MoreThe Obesity Epidemic in America Essays1082 Words   |  5 Pages Obesity among Americans has been a growing issue in the United States predominantly over the past decade. Many may argue American’s are obese because of poor food choices, over-eating, genetic disposition, lack of exercise, or the environment which one lives, while others blame it all on fast-food chains and restaurants. Throughout my research I have come to find a lot of facts and statistics about fast food consumption causing obesity. Statistics show that without a doubt the United States isRead MoreObesity : A Controversial And Big Medical Issue Within Today s Society991 Words   |  4 PagesCentral Idea: Obesity has become a controversial and big medical issue within today’s society. (Attention Getter): Take a look around you the next time you go to the store, to the mall, the movies, or anywhere that you go. What you will see is what has apparently become the new trend among children and adults. What you will see has become a big problem and it will continue to grow each year. Is obesity the fastest growing condition in the United States. AfterRead MoreObesity Epidemic Of The United States Essay1269 Words   |  6 PagesRecent Obesity Outbreak in America Obesity has rapidly emerged as a serious health issue in America. The cause of obesity results from America’s social injustices. Today, food advertisements are in all places promoting an unhealthy lifestyle. Considering the great expense of healthy foods, low income families can barely afford fruits and vegetables. These two factors contribute to the increasing obesity rate in the United States. Unfortunately, it has taken an excessive amount of Americans to becomeRead MoreEssay on Obesity in America1221 Words   |  5 Pages Obesity in the United States continues growing alarmingly. Approximately 66 % of adults and 33 % of children and teenagers in the US are overweight. Obesity is the result of fat accumulated over time due to the lack of a balanced diet and exercise. An adult with a BMI (body mass index) higher than thirty percent is considered obese (Whitney Rolfes, 2011, pg. 271). Causes of Obesity According to the USDA, at the start of century 21st American people have increased their daily caloric intake

Mining Is Utilized In Business Management †Myassignmenthelp.Com

Question: Discuss About The Data Mining Is Utilized In Business Management? Answer: Introducation Over the previous years, Information Mining and Data Mining (DM) has turned into a matter that is of extensive significance because of the huge amount of information or data accessible in the different applications which belongs to different domains. DM, is used in business enterprises as it is a dynamic and a quick extending field that simply applies propelled data examination strategies, from machine learning, statistics, database frameworks or AI to easily find out the significant examples, relations and patterns contained in the data, and the data that is difficult to observe by utilizing different systems. DM in business perspective is characterized as a business procedure for investigating a lot of information or data to find meaningful rules and patterns. Business organizations can apply DM with a specific end goal to enhance their business as well as gain advantages over their competitors (Wang Wang, 2014). On the other hand, DM tools are monetarily or commercially accessibl e to execute different data mining procedures for performing propelled data examination on substantial volumes of information (Tasioulas, 2016). To move simply from quality control management to quality certainty and to decrease the error occurrence, business enterprises need to utilize their active knowledge and former experiences more viably. Data mining investigation or analysis offers several potential profits in this specific context. The DM can also help to achieve competitive improvements, such as, increasing or improving the product quality and reducing the production cost or time (Z?ytkow Rauch, 2014). In this article, the author summarizes that Data Mining (DM) uses a well-defined or a well-constituted statistical and machine learning methods to anticipate the customer behaviour with regards to business perspective.This technique or methodology can be utilized for both, searching analysis and prophetical modelling.The data mining procedure is not independent of the enterprise business procedure. The influence of DM can be entangled only when there are lots of influences on the process of business. Competitiveness progressively relies upon enhancing the nature of basic leadership from the past data ("Data Mining And Its Relevance To Business", 2016). DM, when used in business, enhances the knowledge of building capabilities and services and products empowers the business specialists to appropriately target the upcoming production strategies or procedures. Therefore, data mining requires to have a connection to the inherent business procedures. In this article, the author also expla ins that Data mining has become a very essential tool for all business processes. Nowadays, technology has reinforced to store a huge volume of information as well as data, unlike a period of time ago, where several businesses consider the accumulation of data as an uneconomical expenditure. As DM is the subject which is changing more quickly with fresh technologies and ideas continually under academicians, so, the developers, researchers as well as the experts on the subject require continuous access to the current data about the ideas, issues, technologies and trends in this rising field. Leading ethical, security, and privacy implications in DM Ethical implications: There are lots of moral or ethical implications of data mining, such as, privacy of data, accuracy of data, security of data, legal liability of data, database security. It ought to be very clear that the DM should not at all be an ethically problematic issue. All ethical dilemmas emerge when the mining of personal data is executed. Ethical implications, such as, interdisciplinary frameworks as well as solution services are just like a critical origin of information affiliated with rising issues and possible solutions in the DM and also the impact of economic and political factors. A huge breakthrough, this basic reference gives succinct scope of arising issues and innovative arrangements in DM, and simply covers the issues with appropriate laws (Leung, 2011). For example, in a manufacturing industry, the mining of data is probably not going to prompt any outcomes of personally objectionable or frightful nature. Nevertheless, mining at a very click course of data has been acquired from an inattentive Internet individual that stimulates a mixture of ethical issues. Maybe the most quickly obvious reaction of this is the attack on the security, privacy and accuracy of data that is used in the manufacturing industry. An organization confronts a moral situation when they became unable to decide that it should make all the individuals aware about the data being stored for the future information or data mining (Tasioulas, 2016). As by providing an alternative to an individual that he/she will opt out or quit from the collection of data, then the organization badly hurts its own competitive advantages within the market. In that case, the company must realize that because of these ethical issues, they can face loss in their goods services and customers also. There are a lot of implications for solving these ethical situations (Verducci, 2012). For example, an organization which utilizes the data mining methods must act very responsibly just by monitoring all the ethical issues or problems that are encompassing their specific application; they should likewise consider the shrewdness like what their managers and employees are doing. For instance, DM sometimes can be utilized to separate individuals, particularly, with respect to sexual, racial, and religious introductions. The utilization of DM in this manner is viewed as an exploitative as well as illegal (Tasioulas, 2016). People should be shielded from any untrustworthy utilization of their own data, and before they settle on any choice to give their information, they should have to know how this data will be utilized, why this data is being used, what specific parts of that data or information will be taken, and what outcomes this activity will have. Simply after doing this, all the individuals must be informed, straightforward about the consequences and the reasons for utilizing their personal data. Privacy and Security Implications: In a moral sense, data security is firmly identified with privacy and this is just because data security represses the unapproved spread of individual information, thus, additionally improving, though by implication, a person's ability to manage access to its delicate information. The implications of DM enables everyone to discover data that are not expected to find out in the databases. The approval of data or information quality management techniques by the business firms, combined with the convenient amendment of any mistakes announced by people and irregular information cleansing might go in some manner to settle the privacy and security issues in data mining (Reshmy Paulraj, 2017). The other possible solutions are obvious, but they might have disappointing implications for the security and privacy protection. For consumers or customers, it is very critical to ask for or demand any high level security or privacy process through vehicles, for in stance, terms and conditions, SLAs, and privacy and security trust stamps from firms that are collecting and utilizing the big data or data mining (Ryoo, 2016). Countermeasures, for instance, encryption, control of access, invasion detection, auditing, backups, and corporate operations can forestall the data from any breach. As such, privacy and security can easily be promoted with the help of big data which is one of the best implications for data mining. One major implication is to maintain a dynamic relation between the human rights and the big data within the business.One way to do this is to ease a few tensions by asking all the individuals that they are inclined to attempt privacy or security risks or dangers to contribute or lend to the progression of technological knowledge (Tasioulas, 2016). Implications are significant for the Business Sector Data mining implications, usually embedded in bigger learning discovery processes as well as systems, are mechanized by logical instruments that have experienced a vast increase in usage. Data mining implications combine all the disciplines or orders of statistics, machine learning, databases, as well as data visualization to impact the analysis of complex and huge data sets. The main goal of DMs ethical, security and privacy implications is to uncover the previously unknown designs and connections in data or information and to introduce the potentially intriguing principles that might give a helpful insight or a huge competitive benefit (Mikut Reischl, 2011). Knowledge Discovery and Data Mining tasks are generally classified into categories, such as: predictive and descriptive (Ryoo, 2016). With the help of these data mining implications, authorization rules and guidelines are created within the business firms so that some restrictions should be there for accessing, using, viewing, and deleting data. Implications and authorization principles and rules are utilized to defend the data or information from all the ethical, security, and privacy issues (Stine, 2011). It likewise protects the individual data of employee working within the business firm as well as customers information, such as, credit card details and home address details stored in the database, therefore, maintaining the reputation of the business in front of the customers (Nimmagadda Dreher, 2013). It is really essential that honesty controls and regulations are placed inside the database system so that the information and data might maintain its security/privacy protection and usefulness. In case, integrity restraints are not enforced in the database, then, any data or delicate information of the business that might be created from the business enterprise database is useless (Tasioulas, 2016). Therefore, all the implications mentioned above are useful for the business sector. For instance, one of the implications that is any multi-agent framework in the business sector might utilize is to monitor as well as supervise all the applications at the actual time. As every user sign in, an operator would be allotted to control their queries and possibly filter the consequences (Olson, 2016). References Data Mining And Its Relevance To Business. (2016). Retrieved from https://analyticstraining.com/2016/data-mining-and-its-relevance-to-business/ Leung, C. (2011). Mining uncertain data. Wiley Interdisciplinary Reviews: Data Mining And Knowledge Discovery, 1(4), 316-329. Mikut, R., Reischl, M. (2011). Data mining tools. Wiley Interdisciplinary Reviews: Data Mining And Knowledge Discovery, 1(5), 431-443. Nimmagadda, S., Dreher, H. (2013). Data warehousing and mining technologies for adaptability in turbulent resources business environments. International Journal Of Business Intelligence And Data Mining, 6(2), 113. Olson, D. (2016). Data mining in business services. Service Business, 1(3), 181-193. Reshmy, A., Paulraj, D. (2017). Data mining of unstructured big data in cloud computing. International Journal Of Business Intelligence And Data Mining, 12(3/4), 1. Ryoo, J. (2016). Big data security problems threaten consumers privacy. Retrieved from https://theconversation.com/big-data-security-problems-threaten-consumers-privacy-54798 Stine, R. (2011). Making room for the modeler in data mining. Statistical Analysis And Data Mining, 5(1), 90-91. Tasioulas, J. (2016). Big Data, Human Rights and the Ethics of Scientific Research. Retrieved from https://www.abc.net.au/religion/articles/2016/11/30/4584324.htm Verducci, J. (2012). Prize Winning Papers on Statistical Learning and Data Mining. Statistical Analysis And Data Mining, 5(6), 477-477. Wang, H., Wang, S. (2014). Ontology for Data Mining and its Application to Mining Incomplete Data. Journal Of Database Management, 19(4), 81-90. Z?ytkow, J., Rauch, J. (2014). Principles of data mining and knowledge discovery. Berlin: Springer.

Managing Strategic Resources & Operations NMG Group

Question: Discuss about theManaging Strategic Resources Operationsfor NMG Group. Answer: Introduction The NMG group plans on the introduction of a new white label investment fund. The investment fund in this case, would cover a large number of fields in this department. This is because, while other investment funds plan on the formation of individual investment plans along specific lines, the NMG group aims to bring all the fields under one umbrella. This is a major step towards innovation in this department since, it can help enhance the overall customer experience, and the other factors like ease of the customers in the access of various schemes would also be made easy under this scheme. The investment plans would thus aim at the formation of a scheme under which, the different aspects would be brought under a single roof. Also, this may help the company in the long run as it would also improve the public perception of the company. The Organizations Value and Mission Statements and its Current Business Objectives Importance of Strategic Planning Strategic planning is extremely important for any organization and should be undertaken right at the time of the inception of the application of any new service or product by the organization. The importance of strategic planning lies in the fact that without a careful analysis of the steps that we need to undertake in order to make a project successful, we are in fact clueless as to how the new service is going to work. In the current case scenario, the white label investment fund scheme under the NMG group is something that is innovative in its outlook(Allison and Kaye, 2005). However, without a careful market research and an analysis of market trends, it is impossible to think of measures that could help the endeavor in being successful. The market analysis would help us understand the trends in the market and an analysis of what really is missing in the market and what the customers really need. The strategic planning can thus help in the creation of decisions regarding which ste ps to tae and what gaps to fulfill in the market. It can thus help us in understanding whether the idea of a white label investment plan is supposed to meet all the needs in the market(Sherman, Sperry and Reese, 2003). A strategic planning further allows us to understand how to place the service in the market. This is important as it allows us to understand how the service is going to make its presence felt in the market. As a result, the service would gain visibility in the eyes of the potential customers and can then convey the aims and visions of the new scheme. Also, it would help us to understand how to create a product differentiation in the market. Without a product differentiation strategy, the customers would not be enticed into the scheme (Brown, 1990). The scheme is an unique idea in the current market scenario and it is where the scheme conveys to the customers about its utility and advantages over the other services that function in this department. Also, a strategic pl anning is extremely important in this case as an investment plan requires a significant amount of customer trust and that needs to be achieved if the plan is to be made successful (Zuckerman, 2005). The various aspects of the scheme including the marketing plan and the products differentiation strategy can only be created through the strategic planning that would be undertaken in this regard. Differences in Approach Between Profit and not-for-Profit Sectors The names of the two kinds of sectors itself points out the differences between these sectors. Profit sectors are the ones that are involved in the generation of funds that are primarily directed towards personal gains and are not primarily directed towards social welfare. However, in case of a not for profit sector, the primary aim is to generate welfare of the public (Sherman, Sperry and Reese, 2003). However, there may also be aspects of generation of funds. But the basic differences between the generations of funds in this case and that in the case of profit sectors, the funds that are generated are for personal gains or for the gain of any group involved in the sector and its functioning (Fillis and Rentschler, 2006). In such a case, the differences between the two sectors are quite evident. Also, because of these differences, the not for profit sectors are exempted from the various tax issues. The government issues certain taxes on the profit generating sectors. Since the not f or profit sectors are inclined towards the public welfare issues, the various taxes are also exempted for those sectors. The taxes are instead directed towards the profit organizations. However, in the case of a service such as the one concerned, there is a fine line between being projected as a profit or a non-profit organization. In such a case, the problem needs to be addressed. As to how the new service is to be projected in the market (Gru?nig, Ku?hn and Ku?hn, 2005). Since it is a service that involves a tremendous amount of customer trust and involvement, it should on no means project itself as a service that lies in the profit sector. The presence of the service in the not for profit sector would not only give the scheme in certain matters of tax exemptions and other fund management procedures, it would also help the company gain hold of the customer goodwill which would again help the company in the long run in case of other services as well. Goals and Objectives for the Organization The goals of the organization at the present must focus on providing the best quality service to its new customers that the organization aims to pull in by its innovative scheme of policies. Also, it is important to take note that the organization cannot at any cost; afford to lose out to its customers on the basis of issues of trust. The objectives of the organization at this stage should be clear. That is to say, the organization must portray itself as one that places public well being as its priority (Katsioloudes and Katsioloudes, 2006). The public perception of the company is one of those factors that would play an important decisive role in the fate and future direction of the company. As a result, the service in this department needs to be of the best quality and needs to be hassle free for the customers if it aims to succeed. Situational Market Analysis Porters Five Forces Analysis An analysis of porters five forces for this organization reveals that the industry is indeed lucrative as the factors that decide it are indeed on the higher end of the scale. Also, when we analyze the factors in depth, we find out that the bargaining power of the suppliers is not one to be taken into account directly but it does have a certain level of impact on the industry. The bargaining power is quite high and that makes it one of the driving forces of this industry. The substitutes are also large in number and the threat of new entrants is constant. These two factors also explain why the bargaining power of the customers is also quite strong. PESTEL Analysis Political The political factors are an important one to take notice in this regard as the changing government and various political events would create an effect on the policies which would impact the investment industry on a large scale. Economic The economic factors are the most important to take note of because the entire sustenance of the company is dependent on the ability of the customers to spend their money. As a result, economic factors are always at play. Social The social factors that are of importance here are the ones that decide how much the people are willing to spend and also to save. Since the investment funds are focused on the peoples need to save, the social factors are extremely important. Technological The technological factors that we need to take into account are the various new technologies and the means that have come to play in this industry. The utilization of the internet and other options would result in an increase in the customer base as it would result in easier access. Environmental The environmental factors are not of much importance in this industry unless there are direct effects on any environmental factor. Legal The legal issues are something that an industry in this department needs to take note of at all times. The industry is related to money and the funds are completely those of the general public. As a result, any failure to meet the needs or perform accordingly would result in severe legal issues. External Factors that Affect the Organization The external factor that is the most important in the functioning of this organization is the factor of public communication. Without a strategy of public communication, the organization wont be able to reach out to the customers and convey what it has that differentiates it from the others. The service is in fact dependent largely on the number of customers that it can attract to its scheme (Kelly, 2006). However, if it remains unsuccessful in gaining market share and bringing in the customers, it wont be able to keep up its place. Since the public connection is so important in this sphere, the factor needs to be taken into account whenever we decide on the analysis of the market situation. Also, the changes in the government policies and the changing customer preferences and expectations are supposed to create a huge difference in this organization and this service policy (Nguyen, 2012). Since the entire service is related to financial matters, the presence of the government polici es is quite natural. Without a government approval, this particular service is impossible to create. As a result, the changes in the government policies are also supposed to create huge differences in the organization and its service. Opportunities, Threats and Competitive Position Strengths The strengths of the organization lies in the fact that the new service is in one of those fields that has a continuous market presence. The new service can thus find its position in the market without much difficulty. Also, the strength lies in the fact that the service is one of a kind and would create a difference for a large number of customers. Weaknesses The weakness of the firm is its late entry in the sphere. Also, the firm does not have the same kind of market presence or brand value as the other firms do. As a result, it would not be successful in immediately attracting customers as there are a large number of major players in this field. Opportunities The opportunities in this sphere are huge for the organization as this is an industry that always has a presence and a demand in the market. Also, it needs to be understood as financial matters are always a big concern in the modern society and that is what needs to be taken advantage of. Threats However, we need to understand that the organization faces a number of threats as there are a large number of competitors as well in this field. In such a case, the organization cannot make its presence felt if it does not create a differentiation in the matters of the products (Ritchie-Dunham and Rabbino, 2001). Competitive Position As a result, the competitive position of the company is also to be noted for understanding the prospects of the organization in this sphere (Rothwell and Kazanas, 2003). The competitive position can be gained control of by creating a kind of service differentiation that allows gaining a market that is different from the others. In such a case, promoting the fact that the service is completely along a different line would help the organization gain a clear advantage. References Allison, M. and Kaye, J. (2005).Strategic planning for nonprofit organizations. Hoboken, N.J.: Wiley. Brown, L. (1990).Competitive marketing strategy. 1st ed. Melbourne: Nelson. Fillis, I. and Rentschler, R. (2006).Creative marketing. Basingstoke, Hampshire: Palgrave Macmillan. Gru?nig, R., Ku?hn, R. and Ku?hn, R. 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